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Digital growth is undergoing a fundamental shift. In high-growth markets where the digital economy is sprinting toward a $712 billion valuation by 2050, the old playbook of manual campaign management is failing.
The friction is not only technical; it is human. Reports show that seven out of ten users now actively “skip” the digital noise, signaling a plateau for traditional marketing.
Chibuike Goodnews, CEO of Dochase Adx, sees this as a fundamental infrastructure problem. While sharing his observation on the shift in market dynamics at GITEX Africa 2026 in Marrakech, Goodnews pointed out that the current Skip-Ad crisis is forcing a rethink of how brands capture attention.
Chibuike Goodnews, CEO, Dochase Adx at GITEX Africa“The tools used even five years ago were not built for the level of fragmentation we see today,” he remarked.
This fragmentation has ushered in an era where growth is powered by self-optimizing engines built for dynamic economies.
With digital ad spend in major markets like Nigeria expected to swallow 84% of total budgets by 2029, the margin for error in manual execution is shrinking.
“We are past the point where a human needs to manually tweak a campaign every hour to keep it relevant,” Goodnews added.
“Brands are looking for systems that take the heavy lifting out of the ad value chain, technology that removes the friction from the entire campaign lifecycle.”
Chibuike Goodnews, joins other founders at GITEX AfricaThe rise of Retain AI (Retain Digital)
To meet this demand for self-sustaining growth, Dochase Adx positioned Retain AI (also known as Retain Digital) as a primary revenue engine for modern brands.
It operates as a self-optimizing system that takes over the “grunt work” the moment a brand defines its product.
The platform automates the entire value chain through four key pillars:
Automated Persona Generation: Instantly identifying ideal target audiences.
Creative Automation: Tailoring ad copies and visuals without manual design.
Multi-Platform Deployment: Distributing content across diverse ecosystems.
Invisible Optimization: Learning and adjusting performance in real-time.
Solving the noise problem requires deeper engagement rather than simple automation. To combat digital fatigue, Dochase is leaning into an AdTech Mix designed to feel less like an intrusion and more like an experience.
This includes Rich Media and GameCenterClub, a rewards-based system that aims to turn a three-second impression into genuine customer loyalty.
The momentum behind these autonomous systems is real. With the consumer AI market climbing at 32.7% annually, “the focus for Dochase has shifted squarely to engineering high-precision tech. Let the software handle the execution so founders can focus on the vision,” Goodnews stated.
The post African Brands Shift to Autonomous Advertising as Dochase Scales ‘Retain AI’ at GITEX Africa 2026 appeared first on Tech | Business | Economy.
