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Apple is testing several designs for its first smart glasses as it prepares for a launch expected in 2027.
Working through four different frame styles, the options range from a large rectangular shape to a slimmer version, similar to the glasses often worn by Tim Cook. There are also two rounded options, one larger, one smaller.
Apple is equally trying out colours including black, ocean blue and light brown, hence, the design is not final. Apple could choose one style or release more than one, depending on how testing goes.
These glasses will not include a display. Instead, Apple is focusing on simple, everyday functions. Users will be able to take photos and videos, answer calls, listen to music and speak to Siri. The cameras are expected to use oval-shaped lenses.
Apple had earlier explored more advanced mixed reality devices, but those plans have not moved smoothly. Its headset, the Apple Vision Pro, drew attention at launch but couldn’t gain wide use, partly due to its high price and size.
Now, Apple appears to be taking a more practical route. These glasses are lighter and easier to wear in daily life. The idea is to build something people will actually use, rather than something ambitious but difficult to adopt.
Competition is already building as Meta Platforms has partnered with EssilorLuxottica to produce Ray-Ban smart glasses, which are already on sale and have gained some traction.
Other companies are not standing still, with Google and Samsung Electronics working together on their own glasses, while Snap Inc. plans to release a new version of its Specs in 2026.
Apple’s strategy, at least for now, rests on design and usability. In offering different smart glasses frame styles, it is trying to appeal to a wider group of users, much like it did with the Apple Watch.
The company is still some distance from launch. However, its direction is to start simple, focus on everyday use, and build from there.
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