How PalmPay embedded itself in daily transactions of 35m Nigerians

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When PalmPay launched in 2019, it entered a crowded financial space already dominated by traditional banks, emerging fintech startups, and a strong cash-based culture. Six years later, the company says it has grown to over 35 million users. But in Nigeria’s fast-changing digital finance sector, large user numbers alone do not tell the full story. […]

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