Mattel, BMW, and AirConsole Unveil ‘Hot Wheels: Xtreme Overdrive’ as Exclusive In-Car Game for BMW Drivers

Mattel, BMW, and AirConsole have joined forces to launch Hot Wheels: Xtreme Overdrive, a new in-car racing game designed exclusively for BMW vehicles built with AirConsole. 

The announcement came at the Japan Mobility Show in Tokyo, where the game was also made available for live play at BMW’s exhibition booth.

The release will enhance drivers and passengers’ experience in digital entertainment inside vehicles. Following the popularity of UNO Car Party!, Hot Wheels: Xtreme Overdrive brings one of Mattel’s most iconic toy brands into the digital space, combining BMW’s futuristic automotive technology with AirConsole’s growing in-car gaming platform.

At the heart of the game is the “Panoramic Drive” track, a visually striking course built within the digital model of BMW’s Vision Neue Klasse X. Players can race a virtual version of the BMW iX3 alongside classic Hot Wheels cars, fusing the legacy of the world’s top-selling toy brand with BMW’s next-generation design.

The game will remain exclusive to BMW owners until June 2026. Players can unlock and personalise vehicles, including legendary Hot Wheels models, while competing in various modes such as Quick Race, Cup Mode, and Custom Track. 

Up to four players can participate simultaneously using their smartphones as controllers, making it a shared experience for families and friends on the move.

“Cars are no longer just about driving them, they’re becoming entertainment hubs. BMW’s continuous investment into exclusive content with AirConsole is a testament of in-car entertainment’s growing importance,” said Anthony Cliquot, CEO of N-Dream, the developer behind AirConsole.

“With BMW and Mattel, we’re proving that the passenger experience can be as iconic as the drive itself.”

BMW and N-Dream have been working together since 2022 to integrate casual gaming into BMW’s infotainment systems. AirConsole’s platform now offers more than 30 titles across genres including racing, arcade, sports, and party games. 

Some of the most recognised names include Who Wants to Be a Millionaire?, PAC-MAN Championship Edition, and UNO Car Party!

To access the new title, BMW drivers can open AirConsole from the vehicle’s infotainment screen, scan a QR code, and connect their smartphones as controllers. 

The feature is currently supported in BMW and MINI models running Operating System 9 with the BMW Digital Premium or MINI Connected Package, as well as in vehicles using Operating System 8.5 with the BMW ConnectedDrive Professional. 

The integration will also extend to future models using BMW’s upcoming Operating System X, starting with the new BMW iX3.

The launch asserts a strategy that blends luxury driving with digital innovation.

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