Seinde Signature and Sarah Baker: Redefining the geography of niche perfumery

In a definitive pivot for the continent’s high-end fragrance landscape, Seinde Signature, Nigeria’s preeminent authority on niche perfumery has unveiled an ambitious, three-city experiential tour in collaboration with the globally acclaimed perfumer Sarah Baker. This partnership marks a evolution in the African luxury market, merging retail with immersive artistry. Commencing on April 16 in Abuja, […]

read more Seinde Signature and Sarah Baker: Redefining the geography of niche perfumery