When Clock Meets Culture: Nigeria’s Struggle Between Flexibility and Precision

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Time, in Nigeria, is not just measured – it is negotiated. A meeting fixed for 10:00 a.m. begins at 11:30, not because clocks have failed, but because people have chosen to interpret them differently. A wedding invitation that says “12 noon” is understood, by cultural consensus, to mean something closer to mid-afternoon. Yet that same […]

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