When N50,000 fills two bags, rising costs reshape Gen Z spending

Rising prices are placing pressure on everyday spending, and BusinessDay GenZ March 2026 poll shows that Gen Z consumers in Nigeria are changing how they buy basic goods and services. From food and transport to household items, respondents report frequent price increases and say these shifts are influencing their choices, pushing many to reduce spending, […]

read more When N50,000 fills two bags, rising costs reshape Gen Z spending