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Apple is reportedly planning a major privacy-focused overhaul for Siri, including an option that could allow users to automatically delete chatbot conversations after a set period.
According to Bloomberg’s Mark Gurman, privacy will take center stage when Apple unveils the new Siri experience at its Worldwide Developers Conference (WWDC) in June.
The revamp is seen as Apple’s biggest attempt yet to regain momentum in the artificial intelligence race.
As part of that strategy, Apple executives are expected to position Siri as a more privacy-conscious alternative to rival AI chatbots.
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Reports claim Apple is developing its first standalone Siri app powered by Google Gemini, offering a conversational AI experience similar to ChatGPT. However, unlike many competing AI platforms, Apple is expected to place stricter limits on how long user data and conversations are stored.
One of the rumored features would reportedly let users automatically erase chats after 30 days or one year while also providing an option to keep conversations indefinitely—similar to settings already available in Apple’s Messages app.
Gurman noted that Apple’s heavy emphasis on privacy could also serve as a way to counter criticism over Siri potentially lagging behind rival AI systems in capability and performance. He added that despite Apple’s privacy messaging, some security and AI processing may still rely on Google technology.
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