6 days ago
4
Spotify listening data shows football podcast consumption is accelerating across Sub-Saharan Africa, with several markets posting strong increases in June compared with the January–May average.
The data points to a broad rise in sports audio engagement across the region, as fans increasingly turn to podcasts for commentary, match analysis, player stories, club conversations, and fan-led discussion. Growth is not limited to one market or sub-region, with gains appearing across Southern, East, West, and Central Africa.
Among the fastest-growing SSA markets for football-related podcast listening are
- Eswatini, up 2%;
- Angola, up 7%;
- Madagascar, up 2%;
- Mozambique, up 0%;
- Togo, up 0%;
- Benin, up 0%;
- Cabo Verde, up 6%;
- Côte d’Ivoire, up 4%;
- Namibia, up 3%;
- Rwanda, up 0%;
- Guinea, up 3%;
- Mauritius, up 6%;
- Cameroon, up 8%;
- Burundi, up 9%;
- Burkina Faso, up 3%; and
- South Africa, up 3%.
The trend reflects the growing role of podcasts as a companion format for football fans across the region.
Beyond live games and short-form clips, listeners are engaging with longer-form analysis, creator-led conversations, and local perspectives that deepen the way they follow the sport.
The findings are based on Spotify podcast listening data from June 1 through June 20, 2026, comparing average daily football-related podcast streams from June 1–20 against the January–May average.
Spotify in numbers: 626 million monthly active users / 246 million subscription users / Over 100 million songs in the catalogue / 6 million podcasts titles/Over 4 billion playlists available / Available in over 180 markets.
The post Nigeria Missing as Spotify Names Top 16 Podcast Listening Countries in Africa appeared first on Tech | Business | Economy.
English (US) ·